Maria Veloso
Web Copywriting University
Overview:
The
CD Edition of the Web Copywriting Mastery Course (the
landmark course that was taught to a sold out class
-- is now available in limited distribution.
Screenshot:

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The
information youll find in the Web Copywriting
Mastery Course is the exact same material Maria taught
in her Web Copywriting Mastery Course, for which
50 people paid $997.00 apiece, and which took
6 weeks to complete. Now, you can have the same high-octane
web copywriting lessons recorded in 12 hour-long CDs
that you can listen to at your convenience.
- The
incredible Formula for Measuring the Selling Quotient
of a Website -- This proprietary formula, which Maria
invented, has been one of the most celebrated highlights
of the course, and has been called the "killer
app of web copywriting." It not only enables you
to accurately grade the selling ability of any web copy,
but also has a built-in checklist that can help you
easily get your web copy to its maximum selling potential.
- Common
copywriting principles that work well in direct marketing
and offline markets -- but fail miserably on the Web.
Countless marketers and copywriters are making these
deadly mistakes everyday -- and don't even know that
they're killing sales in the process.
- How
to write marketing communications (such as e-mails to
your prospects/customers that sizzle, attention-grabbing
ad copy, irresistible free reports, newsletters/ezines,
autoresponder messages, etc.) in a way that dramatically
boosts your website sales. Having big, fat mailing lists
won't make you any money until you learn this!
- How
to write 19 words of web copy (or less) each morning,
take the rest of the day off, and come away with a guaranteed
monthly income for the next 5 years. This is a strategy
that Maria developed -- complete with the free software
that will enable you to do it easily. This alone is
worth more than the entire tuition.
- How
to take lackluster web copy (poor visitor-to-sales conversion
ratio), apply a few psychological tactics, and make
the website a "perpetual money machine." If
you offer to do this for other people's websites, you'll
have more clients throwing money at you than you can
imagine.
- The
million-dollar blueprint for writing web copy that sells
-- just ask 5 simple questions, and when you get the
answers, your web copy will virtually write itself!
You'll never have writer's block -- or stare at a blank
screen -- ever again!
- How
to use clever, but innocent-looking devices in the first
100 words of your copy that instantly get your readers
"caught in the web" of your sales process
-- and become willing buyers of whatever you're selling
- Why
you should never model your web copy on successful websites
indiscriminately -- you run the risk of modeling mediocre
elements, and missing the undetectable ones that really
matter. Maria will show you the underlying principles
of powerful web copy that you must model so that your
copy will produce results consistently.
- How
to use Neuro-Linguistic Programming (NLP) strategically
to maximize the persuasiveness of your web copy and
all your marketing communications. Maria will teach
you the sneaky way to use NLP to "fly beneath the
radar" of your readers' perception -- without making
your copy appear clunky, contrived and verbose (as NLP
tends to be).
Maria
Veloso's Web Copywriting Mastery Course
Review by Amazon.com:
This
course provides the unique skills and techniques that
enable a copywriter or anyone who writes online copy
to flat out sell like never before. These techniques
are so powerful and dynamic it's hard to believe.
Having
said that, I have to add that in my opinion, Maria's
method of writing Web copy would not work for every
site or product. There is not a set pattern or template
that fills the bill for all sites.
For
example, she proclaims that the "editorial"
style of Web site copy produces the most business.
This is indeed a clever tool on "some" sites.
But not all. It won't work on all sites and is too
awkward for some.
She
also likes to use "involvement devices"
on her sites. I agree that these are useful on some
sites. But I noticed on one of her sites that you
"involve" yourself by ticking off your desired
answer only to have your e-mail client pop up. This
is not good usability --- people want to know and
should know when they're about to submit an e-mail.
They may opt not to do that and they should know before
they click the box what's going to happen.
There
are a few other things of this nature that I don't
buy into. But, for the most part, this is a valuable
course because it offers ideas that are fresh and
not readily available and that most people will find
exceedingly useful.
I
suggest you buy the book and take from it what will
work in your own personal situation but don't take
everything as "gospel".
Maria
Veloso has put together a wealth of knowledge that
has not been made available before as far as I know.
I've read all the courses on online copywriting and
a few offered some valuable help and ideas.
What
Other People Are Saying About Maria Veloso's Web Copywriting
Mastery Course:
"So
when I heard about her Web Copywriting Mastery Course,
I knew it was something I needed to have at any cost.
When I took the course, she revealed the exact process
by which she cranks out these sales-pulling copy pieces.
-- Preston Campbell, Principal Consultant, http://www.profitzonemarketing.com
"I
can't find enough superlatives to describe just how
outstanding your Web Copywriting Mastery Course is,
Maria! Without question, it is by far the best resource
anybody could ever hope to have to learn how to write
world class web copy that sells. I'm no stranger to
copywriting because I've already spent THOUSANDS of
dollars on various courses, e-books and manuals, along
with over 2 years of my time studying the various
aspects of copywriting. Your Selling Quotient Formula
is absolutely incredible!" --
Mike Wirth, "The World's #1 Authority of Online
Dating
"Maria,
I just finished the 12-CD web copywriting course last
night, and all I can say is WOW! I will have to listen
again and again to the tremendous amount of information
contained within those tapes throughout my writing
career, I'm sure. It was everything I hoped for --
and much more! Bravo, Maria!" --
Steve Johnson, Sales Manager, Ottawa Valley Bargain
Hunter Magazine, Carleton Place Ontario, Canada
"The
Home Study CD Edition of my Web Copywriting Mastery
Course is 100% guaranteed to be the most income-producing
business investment you've ever made -- or your money
back. The guarantee is simple -- you assume zero risk.
Here's the deal: Go ahead and preview the Home Study
CD Edition of the course in its entirety (that's 12
information-packed hours!) without risking a single
dime. If, for any reason, you're not completely satisfied
-- I will be happy to refund every penny of your purchase.
Just return the 12 CDs within 30 days, and ask for a
no-hassle refund. No explanation is necessary. You are
under absolutely no obligation to keep the course if
you're not 100% satisfied." - Maria Veloso
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